10
tips for using technology to create and deliver multimedia presentations
by Robert L. Lindstrom, author of the 'The Business Week Guide to Multimedia
Presentations'.
1. use the POWER of PERSUASION
2. refine Your TECHNO-HUMAN Interface
3. have CONFIDENCE in YOUR TOOLS (and
yourself)
4. suit Your TOOLS to the TASK
5. make the Technology INVISIBLE
6. use TEXT and Graphics for IMPACT
7. set the TONE with SOUND and MUSIC
8. use Motion to DEMONSTRATE and MOTIVATE
9. ADDRESS your Audience INTERACTIVELY
10. take CONTROL of your Presentation ENVIRONMENT
Excerpts
from 'The HOW-TO'S of Powerful Presentations' appear below. To receive
your complimentary booklet, please telephone (908)665-1144 or (800)662-1294
extension 102, or send a message to sales@EverTech.net
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use
the POWER of PERSUASION
As
a high tech presenter you must be skilled in the art of persuasion and
in the appropriate application of the technology. Your goal in
any presentation is deceptively simple - you must convince your audience
to take an action or adopt a point of view. As you prepare to
deliver your first, or your next, multimedia presentation, be mindful
of the four immutable rules of good presentation:
- Have
something to say.
- Say
it clearly.
- Say
it like you mean it.
- No
amount of technology can help you with the first rule.
refine
Your TECHNO-HUMAN Interface
While
basic presentation behaviors do not change, the way in which presenters
interact with their technology is new. Interactive multimedia and high-tech
display devices place an increased demand on you, the presenter, and
require that you re-think the presentation basics. Remember, you are
the message.
- Smile.
- Stand
comfortably.
- Use
a remote mouse and move around the stage.
- Never
turn your back to the audience.
- Never
lean on the podium or the equipment.
- Maintain
audience attention.
- Project
your voice.
- Never
compete with your media. Let sound clips finish before you speak.
have
CONFIDENCE in YOUR TOOLS (and yourself)
- Rehearse
enough to become comfortable with the material, but not so much
that you kill your own enthusiasm and spontaneity. As a general
rule, run through the entire presentation no less than three times,
but no more than six.
- Become
comfortable with not only the subject matter, but the transitions,
sounds and video sequences.
- Practice
setting up and taking down the system.
- Test
the presentation on a live, but friendly, audience.
suit
Your TOOLS to the TASK
Understand
the technology and use the right tools for the job.
Monitors
- Standard
desktop color monitors (14 to 17 inches) are suitable for viewing
by up to six people, but they are cumbersome to transport.
- Large
format presentation monitors (up to 45 inches) can handle audiences
of 25 or more, but they are not portable in any sense.
Desktop
Projectors
- Excellent
for audiences of 50 or more.
- Often
installed in presentation facilities or auditoriums.
- Can
be rented at most presentation venues.
- Transportable,
will fit in an airplane overhead compartment or under the seat.
- Typically
weigh 11 to 20 pounds.
- Mostly
Polysilicon LCD technology.
- Advantages
- brightness, image size.
- Disadvantages
- weight, cost , size.
UltraPortable
Projectors
- Suitable
for audiences of 2 to 100.
- Typically
weigh 3 to 10 pounds.
- Can
be rented at most presentation venues.
- Transportable,
will fit in an airplane overhead compartment or under the seat.
- DLP
and LCD technology.
- Brightness
and image quality could vary widely between models.
- Advantages
- compact, lightweight, simple to use, reliable, cost effective.
- Disadvantages
- small size limits brightness.
make
the Technology INVISIBLE
Remember,
you are the message. The multimedia elements and the delivery technology
are for reference, clarification and emphasis.
- Never
add sound or visual effects without good reason.
- Never
fuss with equipment settings during a presentation.
- Keep
equipment out of audience sight-lines.
- Do
not let the projector block the view of you or the screen.
- Shield
computer backs and messy wires with drapes.
- Get
comfortable with the technology through practice.
use
TEXT and Graphics for IMPACT
Type
can be both textual and graphical. Even the simplest word processing
and presentation programs offer a dizzying array of fonts. Choosing
the right font, style and size may seem like nothing more than picking
what looks good, but in reality, fonts have a profound conscious and
subconscious impact on your audience.
- Do
not overuse Boldface, italics or ALL CAPS.
- Headlines
should be in the range of 35 to 45 points.
- In
general, do not use a font size smaller than 18 points.
- Sans
serif fonts, such as Helvetica, are easier to read when projected.
Graphics
include everything from symbols to cartoons to border designs to full-color
photographs. The keys to graphic design are balance and clarity.
- Use
only quality clip art, and use it sparingly.
- Check
all graphics on the projection system, especially gradient effects.
- Use
the chart style that is appropriate for the data.
Color
is one of the most influential and powerful media elements. The effective
use of color involves more than picking pleasant hues. Color psychology
techniques can contribute to the persuasion process by adding emphasis,
reducing anxiety, instilling credibility and creating excitement. The
emotions of color vary according to the context of the message and culture
of the audience.
- Establish
a color scheme at the beginning and stick with it.
- Limit
the number of colors on a single screen image.
- Use
color cues to imply relationships.
set
the TONE with SOUND and MUSIC
Be
certain your presentation speakers are magnetically shielded and approved
for use with computer systems. Unshielded speakers placed near a monitor
or hard drive can cause permanent damage.
- Invest
in quality music clips.
- Do
not use copyrighted music without the proper license.
- Use
good quality speakers and keep volume levels consistent.
- Estimate
10 to 30 watts of audio power per channel for a boardroom presentation.
- For
large audiences, consider a public address system with 100 watts
or more.
use
Motion to DEMONSTRATE and MOTIVATE
The
element of motion puts extra demands on the presentation design and
the presentation system.
- Ensure
your projector can play back the digital video.
- If
you plan to use video from a VCR or a laser disk player, be certain
your projector can handle analog video input.
- Start
with a high quality video source, if possible.
- Frame
the subject tightly to compensate for small on-screen images.
- Experiment
with different frame sizes and frame rates (the number of frames
per second) to get the best image playback.
- Set
objects in motion that you wish to dominate the screen.
- Leave
no image on the screen for longer than 60 seconds.
- Combine
scene cutting and on-screen action to create the desired pacing
and rhythm.
ADDRESS
your Audience INTERACTIVELY
Direct
the presentation to follow the needs and interests of the audience,
rather than settling for a pre-set sequence of images and information.
- Address
audience priorities by targeting their specific needs.
- Set
the pace according to the needs of the audience.
- Bridge
the gap between the topic and audience background.
- Integrate
information from multiple sources.
- Randomly
navigate to any point in the presentation.
- Drill
down to deeper and deeper levels of interest.
take
CONTROL of your Presentation ENVIRONMENT
Room
Layout and Additional Equipment
- Obtain
in advance, a diagram of room dimensions, seating capacity and
layout.
- Determine
what type of screen you will be using.
- Ensure
the screen is the right size for the room.
- Carry
a multi-outlet strip with at least a 6 foot cord, carry an extra
projector bulb.
- Position
yourself at the right or left edge of the screen.
The
Environment
- Test
your equipment in the actual environment.
- Have
someone monitor the temperature - people, lights and projection
equipment can quickly raise the room temperature.
- Have
someone monitor the door against unwanted intrusion at important
moments in the presentation. Post a sign outside.
- Do
not start until everyone is seated.
- Have
someone else quiet the audience and introduce you.
Lighting
- Visual
acuity (the eye's ability to clearly discern characters or images)
is diminished as illumination drops and contrast is reduced.
- Uniform
illumination maximizes visual acuity.
- Reduce
ambient light as much as possible, leave enough for note taking.
- Make
sure no spotlights hit the screen.
- Be
certain your projector has a minimum of 700 lumens.
Sound
- Avoid
outside noise interference by making sure there are no construction
sounds, ringing telephones or spill-over noise from events in
the next room.
- If
you are plugging your system into the room's audio system, make
sure the correct cables are available and that the two systems
are compatible.
Backup
Plans
- Have
backup disks available.
- Provide
a backup computer system in case your computer crashes. Or, have
an alternative presentation system and materials such as 35 mm
slides and projector, videotape and VCR or overhead transparencies
and overhead projector